The emerging market constitutes of the global citizens who are the next billion users and most of them belongs to the developing countries. These users will virtually all be on mobile. This presents unique challenges for web developers who must abandon the limited mobile first approach in favor of a comprehensive mobile strategy. Rational Technologies addresses those challenges while developing solutions for the next billion.
Rational is doing R&D on the Standard Operating Procedures (SOP) for long distance learning which would reflect on its own in-house project Shikkha – Education made easy .This will enable students from remote areas to be integrated in the educating of the public in a massive scale.
However, the emerging market is not only the users of the developing countries but also first world citizens with disabilities like visual impairment or hearing problems. Rational has developed solution for a Canadian Govt. affiliated company to provide solutions for such users.